Last Updated October 2020
Tracking Technologies We Use
What are cookies?
Cookies are small data files downloaded to your hard drive or mobile device when you visit a website that help us remember things about you so that we can improve our Services and customize your experience. There are different types of cookies.
Types of cookies
First and Third-Party Cookies. Cookies may be classified according to who operates the domain from which they are set. Cookies served by the entity that operates the domain you are visiting (such as Breville.com/us) are called “first-party cookies.” Cookies served by other non-affiliated companies are called “third-party cookies.” We allow third parties to set cookies when you visit our Services to understand how you interact with our Services and for other reasons, as explained further below.
Session and Persistent Cookies. Cookies may also be classified by their lifespan. For example, cookies that last only for the duration of your browsing session are called “session cookies.” “Persistent cookies” remain on your computer after you close your browser or after you navigate away from our Services. Persistent cookies are stored on your device’s hard drive until a specified expiration date, which could be tomorrow, ten years from now or permanent to the specific device unless overwritten with newer cookies or manually removed by you.
Other tracking technologies
“Web Beacons” and “Pixel Tags” are electronic images embedded in a webpage or email that can retrieve certain information about your device and browser, such as the device type, operating system, browser type and version, website visited, time of visit, referring website, IP address and other similar information. These technologies also help to deliver cookies, count visits, and understand usage and campaign effectiveness.
Local storage refers to other places on a browser or device where information can be stored. It includes both your own device storage and browser cache.
Software Development Kits (also called SDKs) are blocks of code provided by third parties that are installed in our mobile apps. They function like cookies and pixels, allowing those parties to collect (and share with us) information about how users interact with our apps as well as certain information about the device and network they use to access our apps.
Category of Cookies
Purpose of Cookies
These cookies are essential for our Services to function properly. Without these cookies, certain functionality of our Services, such as remembering your shopping cart items, cannot be provided. Technical cookies may be either first-party cookies or third-party cookies.
These cookies remember your settings and preferences so that we can provide a more personalized experience. Preference cookies are first-party cookies.
These cookies help identify and prevent security risks. Security cookies are first-party cookies.
These cookies collect information about how you interact with our Services so that we can continue to improve your experience with us. Performance cookies may be either first-party cookies or third-party cookies.
These cookies help us understand what features on our Services users like best so we can understand what’s working and what’s not and so that we can give you more of what you love. Analytics cookies work by counting visits and measuring and analyzing usage of our Services. Analytics cookies may be either first-party cookies or third-party cookies.
These cookies, including behavioral advertising cookies, track and store how you interact with the advertisements that we serve and other content to help do things like make the ads you see on our Services and on other services more relevant to you and help us and our partners track and report on the efficacy of advertising campaigns. Advertising cookies may be installed on your browser when you visit a website or open an email or message containing an ad or promotion. Advertising cookies are typically third-party cookies.
Third-Party and Social Media Cookies
Your Choices—Disabling and Deleting Cookies
The steps outlined below provide different ways you can exercise your preferences related to the cookies served by our Services. For further information about deleting or blocking cookies, please visit: Managing Cookies.
You should know that if you choose to remove or reject cookies, or limit the use of other similar technologies, this could affect your access to all Websites and in particular to the functionality of our Services. If you use your browser settings to block all cookies, you will block functionality cookies and may not be able to access all or parts of our Websites or Services.
Most web browsers and devices are set to accept cookies by default. If you prefer, you can usually choose to disable cookies by updating your browser or device settings to remove or reject cookies. For example, you may be able to disable cookies by following the instructions provided by your browser, which are usually located within the “Help,” “Preferences” or “Settings” menus.
If you want to delete any cookies that are already on your computer, please refer to the Help, Support, History or Tools area on your Internet browser for instructions on how to do so. Current technology does not permit your various devices to synchronize these settings, so you must set them for each browser and device that you use.
You may download the Google Analytics opt-out browser add-on by visiting Google Analytics Op-Out.
Some companies may allow you to opt out of the use of information about your web browsing activity for purposes of serving ads that are targeted to your interests. You can find out more about interest-based ads and opt out of having your web browsing information used for behavioral advertising purposes by certain third parties by visiting Your Ad Choices.
You may also manage your settings through the Network Advertising Initiative (“NAI”) opt-out tool at Network Advertising Opt Out.
Do Not Track
“Do Not Track” (“DNT”) is a concept that has been promoted by regulatory agencies such as the U.S. Federal Trade Commission (FTC) as a mechanism for Internet users to control the tracking across websites by using browser settings. To turn on your DNT signal, please visit; All About "Do Not Track". Not all companies will respond to or honor DNT signals. Note that Breville does not respond to DNT signals.
You can find more information about cookies in general and similar tags/files at the following links:
- Your Online Choices (a guide to behavioral advertising and online privacy, produced by the internet advertising industry).
Changes to This Cookie Notice
If you have any questions or comments regarding this Cookie Notice, you can email us firstname.lastname@example.org or write to us at the following address:
Breville USA Inc.
Att: Data Protection Officer/ Legal Department
19400 S Western Ave.
Torrance, CA 90501, USA